Replug content strategy

SEO is No Longer Enough: How AI Search is Reshaping SaaS Discovery

AI-search-for-saas

AI engines like Perplexity, ChatGPT, and Google’s “AI Mode” influence 80% of software vendor shortlists, as users pivot from traditional search to conversational discovery. While legacy SEO drove a 702% ROI for a decade, the new reality is that 60% of searches now end without a click, according to Onely. For B2B SaaS, this shift SEO is No Longer Enough: How AI Search is Reshaping SaaS Discovery